MRKT 310 MRKT310 Week 2 Writing Assignment / Marketing Principles

MRKT 310 MRKT310 Week 2 Writing Assignment / Marketing Principles

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MRKT 310 Marketing Principles Week 2 Writing Assignment

Apple iWatch

Part 1 - What is Strategic Marketing?

1. Creating Value for Customers. 

2. Role of the Customer in the Company's Strategic Plan. 

3. SWOT analysis.

4. Competitive Analysis. 

Part 2 - Customer Satisfaction, Loyalty, Management and Empowerment

Customer Empowerment.

2. Customer satisfaction.

3. Customer Relationship Management.

4. Customer privacy.