MRKT 310 MRKT310 Week 1B Quiz Answers / Marketing Principles
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MRKT 310 Marketing Principles Week 1B Quiz Answers
1. What is the marketing function that ensures customers can find offerings when and where they want them?
2. A bundle of value delivered via a product, a service, or a combination of the two, plus the price describes _______________.
3. "Discover music. Watch TV. Get rewards." This is the _______ for the streaming service Viggle.
4. Which of the following companies do you think best exemplifies the marketing concept?
5. Which of the following mission statements is most customer focused?
6. Why should an organization operate in an ethical and socially responsible manner?
7. What are the main themes of the American Marketing Association's definition of marketing?
8. The relationship between the price of a product, how difficult it is to purchase versus the benefits the customer hopes to receive is called the ___________.
9. When considering marketing's place in the economy, what is the most important role the marketing function plays?
10. Which statement best describes the 'offering' of an Apple iphone.
11. How does a marketing orientation differ from a selling orientation?
12. What is the reason why a good strategic plan includes an analysis of the current situation including a SWOT analysis?
13. Is marketing and advertising the same thing?
14. How can marketing, which appears to mostly benefit a company's bottom line, also benefit society at large?
15. What are the major steps in a strategic planning process?
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