MRKT 310 MRKT310 Week 3B Quiz Answers / Marketing Principles

MRKT 310 MRKT310 Week 3B Quiz Answers / Marketing Principles

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MRKT 310 Marketing Principles Week 3B Quiz Answers

1. Successful marketers study consumer behavior theories because ______

2. The Model of Consumer Behavior is comprised of the following:

3. Refer to the attached ad for BMW.  Which Consumer Factor is the ad appealing to in its effort to communicate the benefits of the BMW automobile? 

4. Bill has decided to sign up to run the New York City marathon and has begun his training.  He is looking for a smart watch to help him track his mileage and time.  He decides to talk to friends and look online for various products and ask his coach for a recommendation. In what stage of the consumer decision making process is Bill currently in? 

5. This ad compares the network coverage of two major cell service providers AT&T and Verizon.  In which stage of the consumer decision making process might this ad be most effective for a consumer considering the purchase of cell services. 

6. When does a consumer begin the formal consumer decision-making process?

7. Why is creating primary demand for a new product a particularly challenging situation for marketers? 

8. In order to avoid a consumer experiencing post purchase dissonance, marketers might employ which of the following strategies?  

9. When is the marketer's last chance to influence the consumer's purchase decision?

10. Buying decisions in which consumers are highly involved means ____

11. Why are routine purchases considered to be low involvement on the part of the consumer?

12. Jimmy Johns subs and sandwiches prides itself on its 'freaky fast' delivery service.  This appeals to the consumer's _____ situation.  

13. When movie producers contract with products such as automobile manufacturers or soft drink companies to place their products in their movies, this is called __________.

14. You plan to retire in 20 years and are looking at retirement savings plans.  What might be one of the most important personal factors in your decision making process?

15. Which societal factor is considered by many market researchers to be the biggest factor in consumer decision making behaviors?