Phoenix MKT 544 MKT544 Week 4 Assignment Digital & Social Media Marketing Strategies

Phoenix MKT 544 MKT544 Week 4 Assignment Digital & Social Media Marketing Strategies

BUY HERE⬊

http://mxstudent.com/phoenix-mkt-544-mkt544-week-4-assignment-digital-social-media-marketing-strategies/

MKT 544 Week 4 Assignment Digital & Social Media Marketing Strategies (Phoenix)

Select one of the following brands to research:

• Wholly Guacamole

• Sonic

• Starbucks

• Coca-Cola®

• Lucky Brand

Access each of the social media pages for the brand you have selected (Facebook, Twitter, Instagram, etc.). Provide an assessment of the effectiveness of the social media sites:  number of fans, followers, and posts on each site and provide any recommendations.

Write a 750- to 1,050-word paper in which you will evaluate:

• Fan engagement

• Brand exposure

• Customer interaction

• Page traffic

• Lead generation

• Brand image (enhancement)

• Sales (increase/decrease)

Format your paper consistent with APA guidelines.