Phoenix MKT 544 MKT544 Week 4 Learning Team Guerrilla and Buzz Marketing Presentation

Phoenix MKT 544 MKT544 Week 4 Learning Team Guerrilla and Buzz Marketing Presentation

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MKT 544 Week 4 LTC Guerrilla and Buzz Marketing Presentation (Phoenix)

Review the "Guerrilla Marketing Campaign" from Coca-Cola®.

Prepare a 12- to 15-slide Microsoft® PowerPoint® presentation with speaker notes and include thefollowing:

• Watch the guerrilla marketing campaign videos. Provide an overview and why it is an effectivestrategy in getting market exposure.

• Examine the list of characteristics of guerrilla marketing. Which characteristics would apply to theCoca-Cola® guerrilla marketing campaign? Why? Which would not apply? Why not?

• Examine Coca-Cola®'s Instagram and Pinterest pages. What is available on the sites? Does itintegrate well with the guerrilla marketing campaign? Why or why not?

• What information is on the YouTube channel for Coca-Cola®? Why is it there?

• Based on all of the material you have viewed, what message is being conveyed by Coca-Cola®? Provide support for your answer.

Format your presentation consistent with APA guidelines.