UMUC PRPA 650 Deliverable 2 Summary of Strategic Public Relations Plan
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PRPA 650 Deliverable 2 Summary of Strategic Public Relations Plan (UMUC)
Macro-Level Campaign Goal(s)
In a two-way symmetrical public relations is based on research and uses communication to manage information and to improve understanding with publics. The goal of the organization is to bring awareness to the benefits of being a caregiver to persons in need of care that does not require 24-hour medical care. This goal is attainable by providing a clear understanding of the benefits in caregiving for the person in need and the caregiver whether it is a family member or not. By targeting key areas such as continual education and support services available for caregivers the campaign will be able to engage our target publics.
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