Phoenix MKT 544 MKT544 Week 5 Team Presentation Data Mining and Sales Promotion

Phoenix MKT 544 MKT544 Week 5 Team Presentation Data Mining and Sales Promotion

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MKT 544 Week 5 Team Presentation Data Mining and Sales Promotion (Phoenix)

Pick a restaurant, store, or business establishment in your town that is struggling to meet its targets andprovide an introduction and background of this business. Imagine that they have a database of 2,500 customers with a designated marketing budget of $5000 to drive 4th quarter sales.

Design a Marketing campaign using the following tools:

• Data base marketing 

• Direct Response Marketing

• Consumer Promotions

• Contests and Sweepstakes

• Sponsorship and Event Marketing

• Corporate Social Responsibility

Create a 10- to 15-slide Microsoft® PowerPoint® presentation with graphics and speaker notes.

Format your presentation consistent with APA guidelines.