MRKT 310 MRKT310 Week 4B Quiz Answers / Marketing Principles

MRKT 310 MRKT310 Week 4B Quiz Answers / Marketing Principles

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MRKT 310 Marketing Principles Week 4B Quiz Answers

1. When a marketer breaks down consumers into groups of possible buyers that have similar characteristics he is engaging in __________.

2. Why are many companies choosing to target marketing instead of mass marketing?

3. John Deere, marketers of farm equipment, would be primary concerned with which major segmentation basis?

4. A market segment of 50-60 year old women, making more than $70,000 annually, college educated, who loves to travel, would describe a market segment using which two segmentation bases?

5. Why would a marketer be interested in knowing about the stages of a family's life cycle?

6. Does a customer's ethnicity impact their buying decisions?

7. The attached ad for fashion retailer Benetton is an example of the company trying to capture the consumer's attention by trying to make them more perceptive to their product by using __________________. 

8. Who is the target market the Coffee Mate product line extension advertised in the attached image?

9. Which bases of segmentation can cross many of the criteria from multiple market segments? 

10. What might be among the benefits for companies to engage in effective market segmentation?

11. What do marketers call the cogent reason why a customer should buy their product and not the competitors?

12. Which of the following is the best approach to repositioning a company's products and/or brands?

13. All of the following are characteristics of a good market segment EXCEPT: 

14. The Better Mouse Trap Company wants to sell its mouse trap to people who live in older multi-unit dwellings in  urban areas where mice tend to be a big problem.  What type of target market strategy would you recommend to The Better Mouse Trap Company?

15. Mary Jane opened a new boutique store in the heart of an historic city.  Mary Jane will only sell art produced by local artists as she noted other galleries were selling artwork from artists located across the country.  Mary Jane is engaged in what target market strategy?