BMGT 495 BMGT495 BMGT/495 Week 1 Learning Activity 1 (UMUC)

BMGT 495 BMGT495 BMGT/495 Week 1 Learning Activity 1 (UMUC)

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Week 1 Learning Activity 1

Corporate mission statements and official goals are a starting point because they will tell the audience the firm’s desired public image. (Bateman & Snell, 2011, p.73)

Below are six Mission Statements and six Vision Statements.

• Select ONE (1) Mission Statement and ONE (1) Vision Statement. Please note if you select Company A for your mission statement from the available pool of mission statements (with Company A, B, C, D and E), your selected vision statement must belong to another company from another pool of available vision statements (with Company U, V, W, X, Y and Z).

• Clearly explain why the respectively selected Mission Statement and Vision Statement are effective or ineffective.

• Support the rationale for your explanation.

• Use the appropriate APA formatted scholarly reference sources and corresponding in-text citations in all your postings.

Part A: Mission statements

Part B: Strategic Vision Statements